Just watched that stream. What a fucking waste of time.
75% of that stream had nothing to do with the expansion. They made this grand announcement a week ago, and most of the discussion was all over the place.
They spent a good bit of the time talking about cats, WTF!? Who the fuck gives a fuck about pixel cats. And I hate to see how much resource time was spent making those shit ass cats and their animations.
Then they went off and talked about TLP servers and the no-box servers, again nothing to do with the expansion.
And when they couldn't think of anything to talk about, they went back to cats or Roshen holding up a piece of paper in front of the stream, oh hey guys the pre-order starts today or referencing the date of the expansion going live.
Hardly any discussion on new spells, AAs, tradeskills, or group content.
How the fuck do you make an announcement a week ahead, and not prepare for what you want to say to your customers.