Sure, let's not annoy the bullies because they might do something to us. We should totally kiss the bullies asses. Yeah that's the best policy. /s
So how'd it work for Smed? went real well right.....
You don't need to be nice to these fuckers you just keep your mouth shut and let the authorities deal with it. Otherwise you just cause more trouble for yourself and your business/customers.
If one has no ego, one does not become the CEO of a multi-million dollar company. These fuckers attacked Smed personally, went after his family, and threatened not just him but over a hundred innocents. He feels personally about this, which is completely understandable.
This is no different than you telling your son to not fight back against the bully at school because the school officials will do something about it, eventually, any day now.
"Oh no, he might try to take you milk money again tomorrow if you say something to a teacher, so you better not say anything."
Except, the bully will choose to act no matter what you do. Giving in to bullies is never the right answer. If we did that in international politics, Europe would be under Nazi control to this day. You don't give in to bullies, keep your mouth shut, and do what they want. You resist, you fight back, you defend yourself and those you care about and have sworn to protect.
Doing what you want is the cowards way. Good luck with that.